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Reading Lists

Sales Enablement

10 Best Sales Books to Read in 2024

Daniel H. Pink's book "To Sell Is Human" The Surprising Truth About Moving Others. This book makes the case that selling is about assisting people...
Digital Marketing

Content Creation Strategy: 5 Shortcuts Every Seasoned Marketers Know

If you’ve been in the digital marketing sphere for quite some time now, you must be aware of how important content is. Without content,...

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Sales Enablement

Best Places to Learn About Sales

"Sales" is the art of making use of your brand’s marketing strategies and converting them into money. If there are various processes in the...
Product Marketing

How B2B Marketplace Can Help Your Business?

Advanced virtual B2B marketplace is the ‘Now’ of all businesses. Statistica confirms that one-third of B2B buyers always purchase from such a marketplace. Furthermore,...
Product Marketing

The Vital Role of Customer Retention in Business

Customer retention is an essential part of any successful business. It is the process of keeping a customer engaged and loyal to a business...
Sales Enablement

Understanding Effective Sales Strategies in the Competitive Market of Today

Effective sales strategies are essential for firms to use in today's cutthroat marketplace if they want to stay ahead and promote growth. Here are some...
Marketing Analytics

Content Marketing Strategies to Get Sellers on Board

Content marketing is a powerful tool to get sellers on board. With the right strategies, it can help to improve your brand awareness, reach...
Marketing Analytics

Marketing Mistakes to Avoid in 2024

With 2025 coming up, you should revise our marketing plans for the year and strategize if necessary. It will give you a solid foundation...
Marketing Analytics

Insights into Consumer Behavior and Market Dynamics

In the ever-evolving landscape of business, success hinges on the ability to understand and adapt to consumer behavior and market dynamics. Consumer preferences, purchasing...
Sales Enablement

Everything You Need to Know About Sales Engagement Platforms

Are you looking to increase sales productivity and improve efficiency using sales engagement platforms? Then you’ve come to the right place. In this post,...

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