Sales is an art form in itself; it is one of the most crucial aspects of business and can make or break your business in a day. This is why it is necessary to get a good handle on it early on in your career itself.
Learning from the masters of the past via “Sales Books” is a great way to hone your sales skills.
So here are a few books on “Sales” that everyone should read –
The Way of the Wolf
Written by the wolf himself. Jordan Belfort takes you on a ride to become a great salesperson, in the course of a book. Learn how to be persuasive while building trust and make the best out of a lead that you get.
In the book, you will also learn how to strike up a conversation, right from the language to the tonality. It states that building an emotional connection with the people is a must if you want your sale to go through.
Never Split the Difference
Chris Voss, a former negotiator with the FBI teaches you firsthand how to get what you want in high-stakes situations. The art of negotiation right from the person for who it can be a matter of life or death.
Using empathy to find some common ground, he takes you through the things you can do to gain an advantage in any situation.
Sell or be Sold
Grant Cardone the Real Estate Mogul takes you through his aggressive approach to setting up and expanding your empire. He shares his philosophy and how to establish a business and how you can scale it.
All the strategies mentioned in the book are highly effective and can be used in daily life for other things too. It has been used by Grant himself and he gives you an insight into his business mind and how he processes things.
To Sell Is Human
Daniel Pink goes on to explore how everyone is actually in sales. We are either selling ourselves to others or some idea or the other. It is everyone’s job, and you need to understand sales in order to get far in life.
Semi-autobiographical in nature, the book is a great entry point into what the other person thinks while someone is pitching a sale. The book also serves as a great one-stop resource for learning about sales.
The Greatest Salesman in the World
The story about a Turkish boy who moves to the USA and sells paper products, tells you how you can sell anything if you want to. OG Mandino takes you on a spiritual journey through the land of sales and gives you a firsthand tour of what works and what does not.
In the end
All these books will give you a great idea of what to expect from the world of sales and help you navigate the stormy waters too. Learn from the masters of the past and implement their strategies into your sales funnel.