If you’ve been in the digital marketing sphere for quite some time now, you must be aware of how important content is. Without content, it is impossible to run a successful marketing campaign.
No matter whether it is blogging, social media marketing, PPC advertising, or SEO, developing content is a must. Content can help you to deliver the message to your target audience and can even build your brand.
However, the problem with developing content is that it is tedious and time-consuming. If you’re a solopreneur and doing everything by yourself, it will be quite challenging to write, edit, and promote content on your own.
But with a few content creation strategies in mind, the process can become easier. In this post, we’ll be sharing those 5 strategies or shortcuts that seasoned marketers use to ramp up their content development process.
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1. Analyze Your Competitor’s Content
Make your content as specific as possible for your target audience. Providing broader information will help you to gain more traffic to your website. But that doesn’t mean all the visitors on your site will be interested in your products or services. When it comes to monetization, you need to attract the right visitors.
To draw in the right audience, you need to find content ideas, and there is no better place to look for them than your competitor’s site. Your competitors have already figured out the best content ideas. So, the only thing you need is to invest in a good tool that lets you spy on their strategies.
Have a look at their blog and pick up the posts that received the most engagement, i.e., likes, shares, or comments.
2. Leverage Content Explorer Tools
Leveraging content explorer tools can help you to minimize guesswork when it comes to generating ideas. With the increasing competition outside, it is wiser to invest in tools that can simplify important works like content research.
One of the best content explorer tools available today is Ahrefs. It can help you to find out popular content on the web with the help of keywords and different metrics.
3. Employ Project Management Tools
Implementing a step-by-step process will help you to develop content more effectively. After carrying out the content research with Ahrefs, you can use Google Sheets to accumulate your ideas there.
Then, using Trello, you can put in the details for task management and line up the content for social media sharing on Buffer.
You can find a lot of cloud-based marketing tools on the internet. Just look for the tools you need and piece them together into a workflow. If you feel like these tools are overcomplicating your content development process, use IFTTT. This automation tool will let you create workflows or applets that can put tasks into autopilot.
4. Write Roundups
Writing roundups can prove beneficial to build SEO links. A roundup post is usually a listicle containing strategies, quotes, or tools. On top of that, it’s a lot easier to develop than that of long-form articles.
Start by identifying the questions which your target audience look for, check out popular brands or influencers in that niche, and reach out to them to gain their insights. To speed up the process, use influencer marketing tools like Ninja outreach.
5. Boost User Experience
When it comes to content marketing, quality content creation is only a small part. If you want to boost your content performance, all you have to do is provide an excellent user experience. And to improve user experience, you need to create high-quality content visuals.
This will help you to build authority in the eyes of your audience and will compel them to go down the conversion path.
Visual content is one of the best strategies to gain the audience’s attention. It also makes content easily shareable for them on social media. To create professional-looking visuals, employ tools like PicMonkey and Canva.
Another good way to boost user engagement and retention is by improving the loading speed of your website. Around 40% of people usually abandon a site if it takes more than 3 seconds to load.
So, it’s best not to take risks and ensure that your website performance is up to mark. To do this, use tools like MinifyCode and Compressor.io. They can minimize the size of your page assets and optimize bandwidth utilization.