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Marketing Mistakes to Avoid in 2023


With 2024 coming up, you should revise our marketing plans for the year and strategize if necessary. It will give you a solid foundation to start over again and have a more productive year than ever. 

Not Establishing & Measuring KPIs

Absolutely! Key performance indicators (KPIs) are a crucial part of any business, as they help you track your progress toward specific goals and objectives. By establishing and measuring your KPIs, you can get a better understanding of what’s working and what’s not, and make informed decisions about how to improve your business.

There are many different types of KPIs that businesses can use, depending on their industry and the specific goals they are trying to achieve. Some common examples include revenue, profit, customer satisfaction, employee satisfaction, and retention rates.

It’s important to choose the right KPIs for your business, as they should be aligned with your overall business objectives and be relevant to your industry. For example, if your goal is to increase customer loyalty, you might want to track customer retention rates and customer satisfaction scores.

Once you have established your KPIs, it’s important to regularly measure and track them over time. This can help you identify trends and patterns, and make adjustments to your business strategy as needed. By regularly reviewing your KPIs, you can stay on track and make sure that you are making progress toward your goals.

Buying Fake Followers

You are correct that buying fake followers is not a good way to grow your social media and marketing presence. In fact, it can be harmful to your business in the long run, as it can damage your credibility and reputation.

There are many legitimate ways to grow your social media following, and it’s important to focus on building a genuine, engaged audience. Some strategies you can try include creating high-quality, relevant content, using relevant hashtags, and interacting with other users. And running paid advertising campaigns that target potential new followers.

It’s also important to be consistent with your social media presence and to post regularly. This can help you build a loyal following over time.

Keep in mind that growing your social media following takes time and effort, and there is no quick fix. But by focusing on building a genuine, engaged audience, you can achieve long-term success on social media.

Should You Have A Mobile Friendly Website?

Yes, having a mobile-friendly website is more important than ever, as the vast majority of internet users access the web from their mobile devices. If your website is not mobile-friendly, you risk losing potential customers and damaging your business’s reputation.

There are several ways to make your website mobile-friendly.

One approach is to use responsive web design, which ensures that your website automatically adjusts to the screen size and resolution of the device it is being viewed on. This ensures that your website looks and functions well on a wide range of devices, from smartphones to tablets to desktop computers.

Another option is to create a separate mobile version of your website, which is optimized for smaller screens and touch-based navigation. This can be a good choice if you have a complex or feature-rich website that may be difficult to adapt to a responsive design.

In either case, it’s important to test your website on a variety of devices to ensure that it looks and functions as intended. This will help you identify any issues and make any necessary adjustments to ensure that your mobile users have a positive experience on your website.

Inconsistent Branding

Having inconsistent branding across the various platforms will make people turn away from your brand. 

In The End

Having all of the marketing bases mentioned above covered should help you have a great 2023 and the following years.

Apoorv Singh Kathait
Apoorv Singh Kathait
Apoorv Kathait is a tech enthusiast with 5 years of experience in writing and editing content. His expertise lies in turning complex concepts into simple, engaging narratives, making tech topics accessible to a broader audience. Apoorv is passionate about the latest tech gadgets, software trends, AI, and blockchain. In his free time, he enjoys strumming his favorite tunes on the guitar.

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