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Sales Enablement

The Hidden Stories of Sales Metrics

Aiswarya MR -
All of us are already familiar with the usual suspects of a business, conversion rates, average deal size and revenue growth. Such figures are...
Marketing Analytics

Unlocking Hidden Marketing ROI in 2025

Aiswarya MR -
The marketing landscape is a relentless, ever-evolving beast. What worked yesterday might be a quaint relic tomorrow. As we hurtle towards 2025, marketers are...
Branding and Positioning

Lights, Camera, Conversions: Crafting High-Converting Marketing Videos

Aiswarya MR -
Video isn't just a "nice-to-have" – it's a "must-have" for any brand aiming to cut through the noise and drive conversions. But simply throwing...
Product Marketing

Is Blogging Slowing Dying? What Does the Future of Blogging Look Like?

Aiswarya MR -
The internet is a fickle beast. Trends come and go, platforms rise and fall, and the question of blogging's relevance has been circulating for...
Sales Enablement

Digital Sales Room: The Key to Closing Deals in 2025

Abhishek Pattanaik -
As the business world continues to evolve in 2025, organizations are finding innovative ways to improve sales processes and enhance customer experience. One of...
Product Marketing

Seeing Beyond the Success Story: How to Anticipate Customer Needs and Forge Deeper Emotional Connections

Aiswarya MR -
Customer case studies are invaluable assets. They demonstrate the worth of your product, enhance credibility, and sway purchasing choices. However, what if you could...
Marketing Analytics

Enabling Food Safety: How Data-Driven Decision Making is the New Norm

Aiswarya MR -
Food safety is of utmost importance. Ensuring that the food we consume is safe and devoid of contaminants, from production to consumption, is a...
Branding and Positioning

Reaching New Heights: How Brand Consistency Boosts Customer Satisfaction

Aiswarya MR -
Building solid ties with customers is crucial in today's fiercely competitive economy. Brand consistency is one of the most important elements in accomplishing this....
Sales Enablement

Building Buyer Personas in 2025: A Guide for Modern Marketers

Aiswarya MR -
Understanding your target audience is now crucial in today's fiercely competitive market. The foundation of every effective marketing plan is the creation of strong...
Product Marketing

Top Marketing Campaigns on Social Media Platforms: Inspiring Success

Aiswarya MR -
Social media has completely changed how companies interact with their customers. Creating captivating content and executing successful campaigns that connect with your target audience...
Marketing Analytics

Product Evangelism: Fueling Sales and Cultivating Loyal Fanbases

Aiswarya MR -
In the fiercely competitive market of today, having a decent product is insufficient. You can create a devoted fan base that actively promotes your...
Marketing Analytics

Why Marketing Analytics Software Must Be a Budget Priority to Achieve Goals

Imran Khan -
In today’s highly competitive digital landscape, businesses need more than creativity and strategy to succeed—they need data. Marketing analytics software has emerged as an...

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