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Digital Marketing

The Cookie-less Future: Digital Strategies That Work

Rajshree Sharma -
The end of third-party cookies is more than a tech shift—it’s a turning point in digital marketing strategy. From building stronger first-party data systems to rethinking audience targeting, this blog explores how brands can adapt and stay effective in a privacy-first era
Product Marketing

How B2B Marketplace Can Help Your Business

Aiswarya MR -
Advanced virtual B2B marketplace is the ‘Now’ of all businesses. Statistica confirms that one-third of B2B buyers always purchase from such a marketplace. Furthermore,...
Marketing Analytics

Turning Marketing Analytics into Revenue, Not Just Reports

Rajshree Sharma -
Marketing analytics isn't just about tracking performance—it’s about unlocking performance. As we move into 2025, the most competitive teams are using data not just to report what happened, but to actively shape what’s next.
Branding and Positioning

6 Ways Sales Professionals Can Give Back to Society

Aiswarya MR -
As sellers, you have the unique opportunity to help others through giving back to charities through the relationships and network built over time. 
Sales Enablement

How to Tailor Sales Approaches for Different Customers

Aiswarya MR -
One size does not fit all in the world of sales. Each customer is different from the next, with their own preferences, wants, and...
Product Marketing

Beyond the Button-Pushing: The Art of the Product Demonstration

Aiswarya MR -
A product demonstration shouldn't be a performance; it should be a conversation. It's not about showcasing everything your product can do, but about illuminating...
Marketing Analytics

How to Make the Most of Your Marketing Data

Aiswarya MR -
The new marketing oil is data. It's an important tool that can help you maximize your strategy, propel growth, and power your campaigns. However,...
Product Marketing

Revamping Revenue: How AI-Powered Pricing Strategies are Transforming the Hotel Industry

Aiswarya MR -
The hospitality industry has always been a dynamic landscape, with hoteliers constantly seeking the optimal balance between occupancy and revenue. However, the traditional methods...
Branding and Positioning

10 Most Customer-Centric Companies in the World

Aiswarya MR -
The Gold Standard: Exploring the 10 Most Customer-Centric Companies WorldwideIn today's fiercely competitive landscape, businesses are increasingly recognizing that the customer isn't just a...
Sales Enablement

2025 Forecast: Sales Enablement Trends That Will Define High-Performing Teams

Ishani Mohanty -
Just wait until you see what 2025 has in store for sales teams if you thought 2024 was a blur. Sales enablement is changing quickly,...
Marketing Analytics

Top Open-Source Tools for Marketing Analytics in 2025

Ishani Mohanty -
In 2025, marketers should agree on one thing: data is valuable, but obtaining useful insights shouldn't be prohibitively expensive. The emergence of open-source technologies...
Product Marketing

Holiday Marketing Trends to Boost Your Sales  

Aiswarya MR -
Holiday season are the times when everyone buys something or other for people.   You can target people that will flock to your store and...

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Stay ahead of the advertising competition with SalesMarket Scoop, your one-stop shop for informative information, market movements, and seasoned guidance. Providing sales personnel with the understanding they need to succeed in today's ever-changing industry.

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