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How B2B Marketplace Can Help Your Business

Advanced virtual B2B marketplace is the ‘Now’ of all businesses. Statistica confirms that one-third of B2B buyers always purchase from such a marketplace. Furthermore,...

Turning Marketing Analytics into Revenue, Not Just Reports

Marketing analytics isn't just about tracking performance—it’s about unlocking performance. As we move into 2025, the most competitive teams are using data not just to report what happened, but to actively shape what’s next.

6 Ways Sales Professionals Can Give Back to Society

As sellers, you have the unique opportunity to help others through giving back to charities through the relationships and network built over time. 

How to Tailor Sales Approaches for Different Customers

One size does not fit all in the world of sales. Each customer is different from the next, with their own preferences, wants, and...

Beyond the Button-Pushing: The Art of the Product Demonstration

A product demonstration shouldn't be a performance; it should be a conversation. It's not about showcasing everything your product can do, but about illuminating...

How to Make the Most of Your Marketing Data

The new marketing oil is data. It's an important tool that can help you maximize your strategy, propel growth, and power your campaigns. However,...

Revamping Revenue: How AI-Powered Pricing Strategies are Transforming the Hotel Industry

The hospitality industry has always been a dynamic landscape, with hoteliers constantly seeking the optimal balance between occupancy and revenue. However, the traditional methods...

10 Most Customer-Centric Companies in the World

The Gold Standard: Exploring the 10 Most Customer-Centric Companies WorldwideIn today's fiercely competitive landscape, businesses are increasingly recognizing that the customer isn't just a...

2025 Forecast: Sales Enablement Trends That Will Define High-Performing Teams

Just wait until you see what 2025 has in store for sales teams if you thought 2024 was a blur. Sales enablement is changing quickly,...

Top Open-Source Tools for Marketing Analytics in 2025

In 2025, marketers should agree on one thing: data is valuable, but obtaining useful insights shouldn't be prohibitively expensive. The emergence of open-source technologies...

Holiday Marketing Trends to Boost Your Sales  

Holiday season are the times when everyone buys something or other for people.   You can target people that will flock to your store and...

Best Ways to Handle Digital Transformation Challenges

The act of leveraging digital technologies to fundamentally alter how a company functions and provides value to its consumers is known as "digital transformation."...