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Product Marketing

Revamping Revenue: How AI-Powered Pricing Strategies are Transforming the Hotel Industry

Aiswarya MR -
The hospitality industry has always been a dynamic landscape, with hoteliers constantly seeking the optimal balance between occupancy and revenue. However, the traditional methods...
Branding and Positioning

10 Most Customer-Centric Companies in the World

Aiswarya MR -
The Gold Standard: Exploring the 10 Most Customer-Centric Companies WorldwideIn today's fiercely competitive landscape, businesses are increasingly recognizing that the customer isn't just a...
Sales Enablement

2025 Forecast: Sales Enablement Trends That Will Define High-Performing Teams

Ishani Mohanty -
Just wait until you see what 2025 has in store for sales teams if you thought 2024 was a blur. Sales enablement is changing quickly,...
Marketing Analytics

Top Open-Source Tools for Marketing Analytics in 2025

Ishani Mohanty -
In 2025, marketers should agree on one thing: data is valuable, but obtaining useful insights shouldn't be prohibitively expensive. The emergence of open-source technologies...
Product Marketing

Holiday Marketing Trends to Boost Your Sales  

Aiswarya MR -
Holiday season are the times when everyone buys something or other for people.   You can target people that will flock to your store and...
Digital Marketing

Best Ways to Handle Digital Transformation Challenges

Aiswarya MR -
The act of leveraging digital technologies to fundamentally alter how a company functions and provides value to its consumers is known as "digital transformation."...
Sales Enablement

The Hidden Stories of Sales Metrics

Aiswarya MR -
All of us are already familiar with the usual suspects of a business, conversion rates, average deal size and revenue growth. Such figures are...
Marketing Analytics

Unlocking Hidden Marketing ROI in 2025

Aiswarya MR -
The marketing landscape is a relentless, ever-evolving beast. What worked yesterday might be a quaint relic tomorrow. As we hurtle towards 2025, marketers are...
Branding and Positioning

Lights, Camera, Conversions: Crafting High-Converting Marketing Videos

Aiswarya MR -
Video isn't just a "nice-to-have" – it's a "must-have" for any brand aiming to cut through the noise and drive conversions. But simply throwing...
Product Marketing

Is Blogging Slowing Dying? What Does the Future of Blogging Look Like?

Aiswarya MR -
The internet is a fickle beast. Trends come and go, platforms rise and fall, and the question of blogging's relevance has been circulating for...
Sales Enablement

Digital Sales Room: The Key to Closing Deals in 2025

Abhishek Pattanaik -
As the business world continues to evolve in 2025, organizations are finding innovative ways to improve sales processes and enhance customer experience. One of...
Product Marketing

Seeing Beyond the Success Story: How to Anticipate Customer Needs and Forge Deeper Emotional Connections

Aiswarya MR -
Customer case studies are invaluable assets. They demonstrate the worth of your product, enhance credibility, and sway purchasing choices. However, what if you could...

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