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Reading Lists

Product Marketing

Effective Sales Techniques to Grow Your Business in 2023

The world hasn’t been the same since the pandemic, many of the traditional methods of increasing sales are now defunct. But companies were quick...
Marketing Analytics

Best Lead Generation Tools for 2024

Generating quality leads is necessary for a successful funnel. Having great leads, to begin with, will help you get better prospects in your marketing...

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Sales Enablement

How to Develop a Sales Strategy for 2024

As the year comes to an end, you should start preparing for the new year. 2024 gives you the opportunity to undo some of...
Sales Enablement

10 Best Sales Books to Read in 2024

Daniel H. Pink's book "To Sell Is Human" The Surprising Truth About Moving Others. This book makes the case that selling is about assisting people...
Digital Marketing

How Have Sales Changed From 2023 to 2024

“Change” is the only constant, and that is true in the world of sales, too. There have been many changes in sales techniques and...
Digital Marketing

Content Creation Strategy: 5 Shortcuts Every Seasoned Marketers Know

If you’ve been in the digital marketing sphere for quite some time now, you must be aware of how important content is. Without content,...
Marketing Analytics

Insights into Consumer Behavior and Market Dynamics

In the ever-evolving landscape of business, success hinges on the ability to understand and adapt to consumer behavior and market dynamics. Consumer preferences, purchasing...
Marketing Analytics

5 Essential Marketing Analytics Tools to Supercharge Your Campaigns

Marketing analytics is becoming a vital tool for companies of all sizes in today's data-driven environment. Marketers can obtain important insights into consumer behavior,...
Marketing Analytics

Marketing Mistakes to Avoid in 2024

With 2025 coming up, you should revise our marketing plans for the year and strategize if necessary. It will give you a solid foundation...
Product Marketing

The Vital Role of Customer Retention in Business

Customer retention is an essential part of any successful business. It is the process of keeping a customer engaged and loyal to a business...

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