Home News The Vida Agency (TVA) and Converge Media, Award-winning Northwest Marketing and Media Companies Collaborate

The Vida Agency (TVA) and Converge Media, Award-winning Northwest Marketing and Media Companies Collaborate

The Vida Agency (TVA) and Converge Media, Award-winning Northwest Marketing and Media Companies Collaborate

The Vida Agency, TVA, and Converge Media announced today a strategic partnership to align core company competencies to better serve the diverse communities across the Northwest. The Vida Agency, founded by Amalia Martino, is a woman and minority-owned, multicultural communications company renowned for its deep fluency in the nuances of cultural competence and its work with diverse and traditionally underserved communities. Converge Media is the trusted resource for culturally compassionate, community news and entertainment tailored for Black and urban Northwest audiences.

Both companies center all their work in the pursuit of racial and social equity for underrepresented communities and help bridge the gaps between industries and communities to ensure that every voice is heard. As part of the collaboration, The Vida Agency will help support Converge Media’s advertising and sponsorship programs enabling the Converge team to focus on content creation and expansion. Converge Media currently produces more than 15 shows with coverage spanning local news, arts and culture, current events and trends, pop culture, politics and policy, LGBTQ+, sports, lifestyle and travel, music, and more.

“Inclusive marketing is no longer optional. It is a key driver of business success,” says Amalia Martino, Founder, and President of The Vida Agency. “The brands able to have success in cultivating strong and authentic connections with diverse audiences will be those who commit the time, research, dollars, and learnings necessary to create culturally appropriate programs and campaigns,” adds Martino. “Together with Converge, we stand ready to help companies across the country connect with an engaged multicultural audience in Seattle and beyond through Converge Media’s extensive range of innovative marketing and advertising placement opportunities.”

“It is important that Converge Media partners with agencies and organizations that clearly represent our core values around community,” says Omari Salisbury, Founder, and CEO, of Converge Media. “With The Vida Agency, we have a partner that brings a lot of heart to the streets and muscle to the boardroom to ensure that any brands interested in aligning with Converge Media understand our mission and values.”


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