Home News The SONIC LENS Agency’s Groundbreaking Use of Music and Sound in Their Branding Efforts Earned Them the Title of “Brand Strategist of the Year” At the 2022 Transform Awards NA

The SONIC LENS Agency’s Groundbreaking Use of Music and Sound in Their Branding Efforts Earned Them the Title of “Brand Strategist of the Year” At the 2022 Transform Awards NA

The SONIC LENS Agency’s Groundbreaking Use of Music and Sound in Their Branding Efforts Earned Them the Title of “Brand Strategist of the Year” At the 2022 Transform Awards NA

Marco Vitali, founder of Sonic Lens Agency, has been named “Brand Strategist of the Year” at 2022 Transform Awards NA, the global magazine for rebranding and brand development. This is the first time this highly prestigious recognition is awarded to a music agency.

According to Transform Magazine, “His contribution to brands is invaluable. He creates fantastic work which is equally scientific as it is creative. His work centers around the concept of ‘music intelligence’; a sophisticated, data-driven means of consulting brands. Vitali believes sound is a powerful branding tool, yet it is often overlooked. This new process, he believes, will revolutionize the world of branding by making creative work more holistic, powerful and cohesive.” As a result, his 3 year old boutique agency has been nominated for every sonic rebrand and has won 13 gold awards.

“Being the first sonic branding agency to receive this special recognition for ‘brand strategy’ is an incredible step forward in my personal mission of working closer, earlier and in a more integrated fashion with our clients and their branding teams, as opposed to adding sound at the end of the process.” says Marco Vitali. “Sound should not be an afterthought – it should be woven into the entire process because it has incredible power to drive holistic branding, inspire visual branding, and empower engagement and deeper brand connection to consumers.”


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