Jacob Nicotra, the founder of Jacob Nicotra Web Development, was recently featured in Influential People Magazine. Jacob Nicotra was a natural choice to be featured in Influential People Magazine as part of its series on entrepreneurs in the technology industry. Influential People Magazine is a leading international business media news source and a promotional marketing vehicle magazine that features and spotlights business owners, entrepreneurs, invisible heroes, leaders, influencers, celebrities, and humanitarian resources to the media and readers. Its content encourages readers and entrepreneurs to apply actionable advice and develop businesses into industry-leading organizations.
In his interview and article with Influential People Magazine, Jacob Nicotra discusses operating a small business from home in a remote economy. In his article, Mr. Nicotra considers the pros and cons of running a small business remotely, provides tips on how to counteract the negatives and offers general advice. As noted in his article, some of the pros of working remotely are: a better work-life balance, more freedom, improved employee experience, decreased infrastructure costs, increased productivity, and the ability to hire and retain top talent. Some of the cons of remote work are: not having face-to-face connections, lack of access to information, decreased collaboration, as well as loneliness and isolation.
Mr. Nicotra also offered general advice for running an effective remote business:
“While you cannot meet your clients in person, it is up to you to do your best to emulate the personal connection that forms during physical meetings. I focus on video calls, in which I show my face which looks professional and shares my screen to give a live demonstration of the product that I offer. This allows people to see and understand the tailored service that my business provides, more so than a mere phone call or email chain. While operating a remote business, a strong internet connection is vital to host video meetings and perform daily tasks on the web. A quality microphone also goes a long way- and is much more valuable than a quality web camera. People are much more forgiving of a granular video image than they are of a low-quality microphone which can cause echoing, background noise interference, buzzing, and other types of distractions.”