Byron Allen’s Allen Media Group (AMG) is proud to announce it has secured numerous major sponsors and advertisers for the inaugural CBS Television Network special, BYRON ALLEN PRESENTS THEGRIO AWARDS. Co-hosted by THE TALK’s Sheryl Underwood and Taye Diggs, BYRON ALLEN PRESENTS THEGRIO AWARDS will be broadcast Saturday, November 26th from 8:00-10:00 PM, ET/PT on the CBS Television Network. Paramount + Premium subscribers will have access to stream via the live feed of their local CBS affiliate.
Sponsors Include: Procter & Gamble, AT&T, Procter & Gamble’s My Black Is Beautiful, JPMorgan Chase, PepsiCo, Amazon and Ford Motor Company. Additional advertisers include: Abbvie, America’s Best, Campbell’s, Capital One, Chick-fil-A, Diageo, Domino’s, Genentech, GSK, Hyundai, Johnson & Johnson, Kellogg’s, Kraft, Lexus, Lowe’s, Macy’s, Meta, Novartis, Olive Garden, Pizza Hut, SC Johnson, Stellantis, Toyota, Uber, Unilever, and Wendy’s.
BYRON ALLEN PRESENTS THEGRIO AWARDS celebrates excellence in film, music, comedy, television, sports, philanthropy, business, fashion, social justice, environmental justice, education, and the cultural icons and innovators whose many contributions positively impact America. Taped at The Beverly Hilton, this star-studded, black-tie event special pays tribute to and amplifies the history makers, change agents and artists who define and influence our world.
Honorees include Dave Chappelle (Cultural Icon Award), Ben Crump (Justice Icon Award), Allyson Felix (Sports Icon Award), Jennifer Hudson (Trailblazer Icon Award), Patti LaBelle (Music Icon Award), Queen Latifah (Television Icon Award), Norman Lear (Champion Award), Alena Analeigh McQuarter (Young Icon Award), Don Peebles (Business Icon Award), Tyler Perry (ICON Award), Robert F. Smith (Philanthropy Award) and Kenan Thompson (Comedy Icon Award). Also, the special features musical performances by Yolanda Adams, Tyrese, Fantasia and Patti LaBelle. Greg Phillinganes serves as musical director, and DJ Kiss acts as both D.J. and announcer for the awards special.
“I created ‘theGrio Awards’ to celebrate and amplify African-American excellence and the incredible champions from other communities who truly support us,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “As a child, strong, positive African-American icons such as Berry Gordy, Jr., Rosa Parks, Muhammad Ali and Martin Luther King, Jr. helped me see myself differently, and changed the trajectory of my life. Celebrating and amplifying iconic individuals is something we can never do enough of, especially for our children.”
THEGRIO AWARDS is co-produced by Allen Media Group and Backhand Productions. Byron Allen, Carolyn Folks, Jennifer Lucas, Jeff Atlas and Michelle Willrich are executive producers.