Power Digital, a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive commerce, announced today the addition of Stephanie Feldman as Power Digital’s first Chief Marketing Officer (CMO). Feldman joins the organization from consultancy PwC to drive the strategic vision for the brand, positioning Power Digital as the premier digital partner for B2C and B2B companies seeking growth, utilizing their proprietary tech platform, SPRnova™.
“Hiring a CMO for Power Digital has been a goal of ours for quite some time now but we wanted to make sure we got the hire right and got a dynamic leader,” said Grayson Lafrenz, CEO and founder of Power Digital. “We looked for a long time and we found the perfect fit in Stephanie! I could not be more excited that Stephanie is leading us on this transformative journey and joining our Executive team. Her experience, energy, and passion to take Power Digital’s brand marketing to the next level are exactly what we were looking for, and we could not have asked for a better addition. It’s time for everyone to know who we are and what we do, and I am confident Stephanie will do that and more.”
Feldman brings more than 15 years of experience as a marketing leader specializing in digital, customer, and employee experience. Before joining Power Digital, Feldman was the marketing leader of PwC’s Digital Services business focused on driving the firm’s progressive digital and emerging offerings. There she elevated work with brands like Chipotle, Wyndham, and AXS–the latter of which improved accessibility for millions–landing the firm a Fast Company Innovation award.
Prior to PwC, Feldman led the development of the first social media division at Digitaria (later becoming Mirum, and now Wunderman Thompson), a leading digital agency within WPP. Feldman drove initiatives for brands like Oakley, redesigning their global social media strategy, and built Intel, LPL Financial, and Royal Caribbean’s first B2B digital programs, among others. Prior, she created the first social media influencer programs for Chiquita’s Fresh Express at Strategic Communications Agency Double Forte and led media relations for CamelBak, E3, and Major League Gaming.
Feldman has been a keynote speaker at MarTech, ITSMA, and with Mattel at Social Media Marketing World, and has trained hundreds at PwC on ways of working differently. She actively serves as an Advisor for the technology SPAC, Alpha Capital Acquisition Company, and was named to DMN’s Marketing Hall of Femme, and to Women Who Mean Business. Additionally, Feldman is the author of Showing Up Smart, has served on the board of Athena for women to advance in STEM, and holds a Bachelor of Arts in Communications from the University of California San Diego.
“I am thrilled to join Power Digital to elevate the brand from the inside out as a partner to the business,” said Feldman. “My philosophy has always been that marketing must hold a strategic position in go-to-market initiatives to cultivate innovation, spur new revenue streams, build brand equity and enable meaningful customer and partner relationships. Power Digital understands just that.”
In this new role, Feldman will focus on telling the story of Power Digital by building a best-in-class marketing organization that will operate like a media company, underpinned with strategic, bold creativity, real-time thinking, and an agile mindset. Over the course of the next few months, Feldman’s goal is to deliver meaningful business and growth stories to the market, and enable revenue through multi-touch marketing strategies.