Home News Merlot Marketing Chosen to Market “The Original American Taco”

Merlot Marketing Chosen to Market “The Original American Taco”

Merlot Marketing Chosen to Market “The Original American Taco”

Merlot Marketing, Inc. (Merlot) has been named Agency of Record for Jimboy’s Tacos, a Sacramento-based fast casual restaurant chain with locations in Northern California, Reno and Dallas/Fort Worth. Merlot will support Jimboy’s Tacos’ marketing and communications strategy, including the development and execution of advertising, social media and public relations campaigns.

Jimboy’s Tacos is a family-owned business that started in 1954 with a small trailer in Lake Tahoe, Calif with the now famous “The Original American Taco,” a ground beef taco dusted with Parmesan cheese on the exterior of the shell. Jimboy’s Tacos has since grown to over 40 restaurants in California, Nevada and Texas and offers an extensive menu of fresh, made-to-order tacos, burritos, quesadillas and more.

“We’ve come a long way from starting in a food trailer on King’s Beach in 1954,” said Erik Freeman, CEO of Jimboy’s Tacos and great-grandson of the founder, Jim “Jimboy” Knudson. “We know that Merlot aligns with our company values, and that their partnership will help us to continue elevating our brand with our loyal customers and eventually reach those who have never experienced ‘The Original American Taco’.”

“When you take a look at what Jimboy’s Tacos has accomplished since 1954, it is both impressive and delicious,” said Debi Hammond, CEO of Merlot Marketing. “We’re honored to work with, and promote, this iconic brand that has been woven into the fabric of the Sacramento region for nearly 70 years. Fresh, made-to-order ingredients and a signature recipe has people coming back for more, and each new menu item is just as tasty as the one that started it all.”

In close collaboration with Jimboy’s Tacos, Merlot will lead all facets of marketing and advertising strategy and creative development. The agency will execute media planning and buying, advertising campaigns and manage social media. Merlot will target local and national media utilizing Social Media News Releases (SMNR) and pitching. Creative development of advertising and point-of-purchase elements will also be managed by Merlot.


Canon India Appoints Manabu Yamazaki As New President & CEO

Canon India Pvt. Ltd., the global leader in imaging technologies, announced the appointment of Manabu Yamazaki as the new President & CEO.

Long COVID: Why This Should Matter to HR

“Long COVID” is a term used to describe the long-lasting impact that COVID-19 can have on a person, many months after they first contract it.

Third of Employers Say Remote Working Has Boosted Productivity

According to new research by the CIPD, employers have largely seen a benefit in productivity due to the shift to remote working.

US Economy Grew Robustly in First Quarter

GDP grew at a 6.4% annual rate in the quarter, leaving the economy within 1% of its peak.

Asia-Pacific Markets Broadly Lower As Investors Turn Cautious

Asia-Pacific markets struggled for gains Friday as investors turned cautious, despite a positive finish stateside in the previous session.

Latest posts