Versus Systems Inc. “Versus” or the “Company” Nasdaq: VS today announced that the Company has entered into a strategic partnership with experiential and digital marketing agency Innovative Group to support new client programs built upon the Versus XEO platform.
Versus will be working with Innovative Group’s newly formed Innovative New Media division to support the agency’s client portfolio, which includes consumer packaged goods companies, retailers, spirits, professional sports teams, and automotive clients. Versus’ technology will bring to market Innovative’s OmniXP, enabling them to provide exclusive, unique experiences to clients, customers, and fans alike. OmniXP will be powered by Versus’ XEO Platform, a second screen gamified rewards platform currently leveraged by professional sports teams in the NFL, NHL, MLS, NBA, and more.
“We are excited to partner with Innovative Group and very proud that our XEO Engagement Platform will power their new OmniXP experience in future client activations,” said Matthew Pierce, Founder, and CEO of Versus Systems. “Versus is a world leader in audience engagement and has significant expertise in adding interactivity and rewards to a broad range of content. Experiential marketing agencies like Innovative Group are on the leading edge of dynamic, creative, and engaging activations that meet their clients’ marketing objectives. We are thrilled that Innovative Group recognizes the value that the XEO Platform can provide their clients, enabling them to provide prizes and rewards to their customers, fans, and viewers.”
“Innovative New Media is excited to partner with Versus Systems to offer a transformational omnichannel platform to clients that not only drives awareness, revenue, and engagement but also provides real value to those client’s customers, fans and followers,” said Michael Saks, Chief Development Officer at Innovative Group.