Home News In Order to Automate the Creation of Full-cycle Campaigns, IAS and Mediaocean’s Prisma Have Expanded Their Partnership

In Order to Automate the Creation of Full-cycle Campaigns, IAS and Mediaocean’s Prisma Have Expanded Their Partnership

In Order to Automate the Creation of Full-cycle Campaigns, IAS and Mediaocean’s Prisma Have Expanded Their Partnership

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its integration with Mediaocean, providing advertisers with a simplified campaign creation and month-end reconciliation process. Agency and brand media buyers using IAS’s Signal dashboard and Mediaocean’s buyer workflow (Prisma) can now automate campaign creation, the linking of insertion orders (IOs), and receipt of relevant metrics. As a result, they gain insights into campaign performance and access to delivery data for month-end reconciliation.

“Driving automation and self-service are major areas of focus for IAS as we aim to achieve our vision of being the currency of the digital advertising industry,” said Yannis Dosios, Chief Commercial Officer IAS. “Efficiency is imperative when it comes to managing ad spend as well as ad buyers’ time in this fast-paced industry. This partnership helps clients achieve the efficiency they need across the board, eliminating redundancy and allowing for improved overall campaign management.”

Mediaocean is used by the world’s largest agencies and advertisers, allowing them to manage all of their digital spend in a central space. With this enhanced integration, IAS and Mediaocean clients can link their accounts to automatically create campaigns in IAS Signal, enabling IAS to send back relevant invoice details to Mediaocean for easier reconciliation.

“We’re happy to extend our global partnership with IAS, making it even easier for our joint customers to manage their campaigns and simplify reconciliation processes,” said Rich Pacheco, SVP, Partnerships, Mediaocean. “With this enhanced integration, we’re continuing to help advertisers manage their campaigns and investments more efficiently.”

As part of the integration, brands and advertisers who use Prisma, IAS, and Google Campaign Manager 360 will be able to link campaigns and enable auto-tagging via Google seamlessly. Additionally, media planners and buyers have the ability to apply team-level campaign settings and defaults, ensuring consistency in the application of IAS’s verification solution.

As a substantial portion of IAS’s customers use Mediaocean, this expansion of capabilities will have an immediate impact on campaign and workflow efficiency for ad buyers across the globe.


Canon India Appoints Manabu Yamazaki As New President & CEO

Canon India Pvt. Ltd., the global leader in imaging technologies, announced the appointment of Manabu Yamazaki as the new President & CEO.

Long COVID: Why This Should Matter to HR

“Long COVID” is a term used to describe the long-lasting impact that COVID-19 can have on a person, many months after they first contract it.

Third of Employers Say Remote Working Has Boosted Productivity

According to new research by the CIPD, employers have largely seen a benefit in productivity due to the shift to remote working.

US Economy Grew Robustly in First Quarter

GDP grew at a 6.4% annual rate in the quarter, leaving the economy within 1% of its peak.

Asia-Pacific Markets Broadly Lower As Investors Turn Cautious

Asia-Pacific markets struggled for gains Friday as investors turned cautious, despite a positive finish stateside in the previous session.

Latest posts