Home News Grand Appliance Uses Package.ai for Customer Messaging and Review Management to Create Brand Advocates and Repeat Customers

Grand Appliance Uses Package.ai for Customer Messaging and Review Management to Create Brand Advocates and Repeat Customers

Grand Appliance Uses Package.ai for Customer Messaging and Review Management to Create Brand Advocates and Repeat Customers

Package.ai, the Complete Customer Engagement Platform for high value retail, has enabled Grand Appliance & TV, the leading appliance and electronics retailer operating in 30 locations in the Chicago area, to radically change the way it communicates with customers.

Package.ai’s automated solution, powered by conversational AI, has merged all interactions from Grand Appliance & TV’s sales, marketing and customer service into one customer-centric experience. This provides the retailer with a single platform to manage its website chat, customer conversations and online reviews, using a perfect mix of chat bot and human interactions.

“We knew our previous approach to customer interactions was hindering the optimization of our customer experience,” says Jeff Clemens, Vice President Marketing, Grand Appliance & TV. “When we discovered the broader automation benefits of Package.ai’s interactive solution, we knew implementing it would enable us to nurture more meaningful relationships with our customers, turning them into advocates and repeat buyers.”

“The implementation process was very seamless and smooth, and has given Grand Appliance a unified vision of all customer interactions,” says Ralph Shulberg, General Manager North America at Package.ai. “Now Grand Appliance & TV is playing a leading role within the high-value retailer sector demonstrating how interactive customer engagement can drive sales, break team silos and give full visibility into every aspect of a customer’s experience, for everyone.”

With the initial implementation a major success, Package.ai is working closely with Grand Appliance & TV on optimization enhancements, increased automation and further integration with the retailer’s operations and systems.


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