StreetCred Communications, LLC, (“StreetCred”), a strategic communications agency solely focused on delivering the highest caliber of public relations work to the financial services industry, today announced that PR professional Emma Smith has joined the team as Executive Vice President. Smith’s appointment comes not long after the agency celebrated two years in business.
Prior to joining StreetCred, Smith was Director of Communications at sustainability-focused asset manager Ethic, guiding the company through a number of high-profile communications endeavors. Previously, she spent several years as a PR consultant for Ethic and other financial services industry participants, delivering counsel and coverage for clients across the private equity, real estate, mortgage lending and reg-tech sectors.
StreetCred offers clients a blend of the following services, dependent on their specific needs: consistent opportunities to engage with the media via a combination of proven tactics; experienced communications counsel; ongoing ideation and trendspotting; industry connections and networking; media coverage analysis and coaching; regular reporting and accountability; and industry intelligence gathering.
“Having worked with Jason at a prior agency, I had a first-hand view into his exemplary client service and thoughtful approach to media relations,” said Smith. “It was this experience, and my trust in his vision, that informed my decision to return to agency life. Jason and Jimmy have built out a team that is second to none, and I’m looking forward to working alongside them to further deliver on our commitment to clients.”
Among StreetCred’s esteemed clients are Integrated Partners, F2 Strategy, Riskalyze, Absolute Engagement, Elements, Entrustody, GeoWealth, Lumiant, RetireOne, Ritholtz Wealth Management, Seeds Investor, Skience, Taiber Kosmala & Associates, tru Independence, Savvy Wealth, Bento Engine, Manhattan West, Cambridge Savings Bank, Advisor Circle, Redtail Technology, CION Investments, Journey Strategic Wealth, and others.
“We pride ourselves here on exceeding our clients’ expectations in terms of how PR can play a key role in the growth of their businesses,” said Jimmy Moock, Managing Partner. “Those that know me know that I would not say this lightly, but over the course of my career I have never worked with a more committed, collaborative, talented and fun group of PR pros across the board. We obsess over our clients, our continued development as PR practitioners and about being the best of the best – and we are still in the early innings.”
StreetCred is now home to three PR Teams comprised of the following team members: Lexie Brazil, Joey Cahue, Peter Czyryca, Lisa D’Angelo, Hannah Dixon, Kendra Galante, Elena Krasnow, Jason Lahita, Meaghan McNichol, Jimmy Moock, William Ruben, Emma Smith, Tommy Warburton, and Allie Zendrian.
The agency serves financial services companies as a reliable, fully engaged, process-driven communications partner that delivers meaningful and measurable results. Tactical PR services include:
- positioning and messaging development;
- media training;
- proactive media outreach and relationship management;
- press release campaigns;
- byline article development and placement;
- social media counsel and support;
- bi-weekly campaign review and analysis.
“We have big plans and are actively looking to hire teammates who enjoy PR and playing for a team that always has their back, as well as our clients’,” said Jason Lahita, Founding Partner. “We are an agency that delivers on its promises and takes representing our clients in the public realm personally. This is a special group, one might dare say elite – and we aim to prove that every day.”