Home News Deceptive Advertising Campaigns by Samsung Have Resulted in Legal Action

Deceptive Advertising Campaigns by Samsung Have Resulted in Legal Action

Deceptive Advertising Campaigns by Samsung Have Resulted in Legal Action

Samsung is in trouble for its deceptive advertising campaign; which claims that the products can work on seas and swimming pools. A small number of consumers have taken these advertisements seriously and submerged their gadgets in water.

From March 2016 to October 2018, Samsung Australia ran a series of nine commercials; on its various social media channels.
The Galaxy S7, S7 Edge, A5, A7, S8, S8 Plus, and Note 8 are shown; in adverts demonstrating; their suitability for use in swimming pools and the ocean.

The phrase “IPX rating” refers to a device’s resistance to dust, water, and scratches.
The Samsung smartphones, according to the marketing; have an IP68 classification.
A gadget with an IP68 rating is waterproof up to a maximum depth of 1.5 meters; for up to 30 minutes in “freshwater.
” Seawater and swimming pools both include salts and compounds; that have been dissolved, while freshwater does not.

Samsung now acknowledges the various effects of freshwater, saltwater, and swimming pools. Samsung has not previously described these effects clearly.

The Galaxy S7, S7 Edge, A5 (2017), A7 (2017), S8, S8 Plus, and Note 8; are for sale in Australia; in excess of 3.1 million times.
The hundreds of complaints and reports regarding problems with these devices when they drop in water; have been noted by the Australian Competition & Consumer Commission (ACCC).
In certain instances, the device is in harm by water; to the point where it is no longer functional at all. The ACCC has fined Australia $14 million for false advertising; as a result of all of these complaints. Samsung is fortunate that it avoided paying the full fine; because the new regulations are stricter and carry heavier penalties.


Canon India Appoints Manabu Yamazaki As New President & CEO

Canon India Pvt. Ltd., the global leader in imaging technologies, announced the appointment of Manabu Yamazaki as the new President & CEO.

Long COVID: Why This Should Matter to HR

“Long COVID” is a term used to describe the long-lasting impact that COVID-19 can have on a person, many months after they first contract it.

Third of Employers Say Remote Working Has Boosted Productivity

According to new research by the CIPD, employers have largely seen a benefit in productivity due to the shift to remote working.

US Economy Grew Robustly in First Quarter

GDP grew at a 6.4% annual rate in the quarter, leaving the economy within 1% of its peak.

Asia-Pacific Markets Broadly Lower As Investors Turn Cautious

Asia-Pacific markets struggled for gains Friday as investors turned cautious, despite a positive finish stateside in the previous session.

Latest posts