Home News 5WPR Announces Natural Hair Specialty Team

5WPR Announces Natural Hair Specialty Team

5WPR Announces Natural Hair Specialty Team

5WPR, one of the largest independently-owned PR firms in the U.S., announced today the expansion their natural and clean beauty PR practice with a specialty natural haircare team. Clean beauty is expected to generate nearly $25 billion by 2025, and the agency has seen an increase in interest from prospective clients looking to amplify their communications efforts.

“After years of working in the clean beauty space, we’ve recognized the benefit of a dedicated natural and clean haircare specialty team,” said 5WPR CEO, Dara A. Busch. “Our beauty practice possesses invaluable knowledge in creating robust media campaigns around clean beauty that leads to lasting results, and we look forward to amplifying clean and natural haircare brands in a new way.”

5WPR excels in the clean beauty category, launching innovative, purpose-driven brands to the U.S. market that focus not only on natural ingredients, but also cruelty-free practices, as well as sustainable and low-waste packaging. Through strategic media and influencer programming, 5WPR has achieved tremendous success for client partners inclusive of amplifying brand awareness, cementing retail relationships via impactful brand and product coverage, increasing social engagement, and launching viral TikTok campaigns, ultimately impacting full-funnel visibility and conversion.

5W’s Beauty PR division is led by a team with extensive experience in the category who employ unparalleled techniques to drive results for clients through key industry relationships with influencers, celebrities and of course, media. Partners receive maximum exposure through implementing integrated campaigns including PR, Digital, Influencer and Professional Partnerships, and Social Media.

Canon India Appoints Manabu Yamazaki As New President & CEO

Canon India Pvt. Ltd., the global leader in imaging technologies, announced the appointment of Manabu Yamazaki as the new President & CEO.

Long COVID: Why This Should Matter to HR

“Long COVID” is a term used to describe the long-lasting impact that COVID-19 can have on a person, many months after they first contract it.

Third of Employers Say Remote Working Has Boosted Productivity

According to new research by the CIPD, employers have largely seen a benefit in productivity due to the shift to remote working.

US Economy Grew Robustly in First Quarter

GDP grew at a 6.4% annual rate in the quarter, leaving the economy within 1% of its peak.

Asia-Pacific Markets Broadly Lower As Investors Turn Cautious

Asia-Pacific markets struggled for gains Friday as investors turned cautious, despite a positive finish stateside in the previous session.

Latest posts